Following a general shift in consumption to the INTERNET, companies are expanding their online marketing budgets.
Experts predict that in 2026, global digital ad spend will exceed $8 billion. By 2027, digital ad spend is expected to make up 73.8 % of the overall expenditure on media ads.
Marketing spend for digital advertising has been increasing for years – and will continue to do so.
The smart payment solution for your digital marketing.
AirPlus Virtual Cards
However, traditional payment methods like bank transfer are no longer viable options within the digital payment ecoysystem.
Before discussing the benefits of a centralized digital solution to meet these challenges, let’s have a look at the general drawbacks of traditional payment methods, specifically for companies and marketing departments.
As market-dominating advertising networks like Google and Meta require credit card payments, marketing and accounting teams are facing new challenges like payment authorization, budget compliancy and invoice allocation.
wasted time and money
Cost
no centralized management for diverse suppliers
Complexity
inefficient approval, coordination, and payment processes
Compliance
lack of total spend visibility
Control
Disadvantages for marketing
Source: Digital Ad Spend (2021–2027) (oberlo.com)
From 2021 to 2027, global expenditure on digital ads is forecast to grow at an average annual growth rate of 12.4%.
Global digital advertising spend (in $ bn)
Managed
Direct
Platforms
Client / Advertiser
Agency
2 AirPlus Market Research
1 Global: digital advertising mobile revenue share 2019-2028 | Statista
Sources:
Dominance of Networks and Agencies
Media Purchases:
Another important detail: To settle monthly expenses below € 10,000 on large advertising platforms, credit cards are the only means of payment accepted. As giants in the global advertising network, Google and Meta set the industry’s standards, including payment preferences.
Most companies buy digital advertising media through large agencies that have the necessary know-how and media power to manage cross-channel campaigns efficiently. Consequently, a substantial portion of digital ads are booked and placed through advertising agencies.
Ad Spending ( in $ bn)2
Source: Statista Market Insights (statista.com)
along with video ads on platforms like YouTube, account for most of the other half of advertising beyond search.
49.8 % of display ads on webpages and apps,
How AirPlus Virtual Cards work
Instant virtual payments:
AirPlus Virtual Cards Procurement come in two forms:
• Perfect for recurring online purchases
• Logged into platform of choice
• Ideal for online advertising
AirPlus Virtual Cards Multi-use
• Other ad hoc purchases
• Videos, music, graphics, fonts
• Ideal for quick online purchasing
AirPlus Virtual Cards Single-use
Surpassing the advantages of traditional credit cards, virtual cards also offer every benefit of a modern digital payment method – leading to more convenient online payments, enhanced control of your spendings along with maximum payment security.
Virtual credit cards such as AirPlus Virtual Cards can be customized to cap spend, define merchants, and limit timeframe, effectively simplifying the ad game.
The better way to pay for digital marketing
AirPlus Virtual Cards Procurement:
Smarter payment. Better business.
The agency initiates card generation or requests its client to generate AirPlus Virtual Cards for a specific media purchase.
Initiating the media purchase
A virtual credit card is created for the respective purpose.
Generating a card
Virtual receipt of payments for invoicing as with conventional credit cards.
Charging the card
Easy reconciliation and automated settlement.
Reconciling transactions
AirPlus delivers meta data and purchase details for every transaction processed.
Transmitting data
The payment network contacts AirPlus for authorization.
Processing the payment
Benefits ofAirPlus Virtual Cards
• Inflexible budgeting
• High level of administrative effort
• Outdated accounting systems
• Manual reconciliation required
• Complex invoice allocation
• Issues with 2-factor authentication
• Balance of security and convenience
• Diverse payment methods
Drawbacks of traditional payment
Easy centralization of diverse expenses
Convenient and secure payments
Straightforward handling for employees and accounting team
Dynamic control and transparency
Efficient administration, processing, and settlement
Individually definablecard limits
Smarter payment. Better business.
You can manage all digital advertising, rationalize data, obtain an even more comprehensive overview, and fully automate your settlement processes.
Virtual credit cards help you gain real-time control of expenses made in diverse areas of your procurement.
A dynamic payment approach is the foundation of media purchases in our digital age. Advertising professionals pay based on the performance of their campaigns.
Dynamic payments for enhanced control
Adapt your payment process now and benefit secure payments and more transparency, efficiency, and control with AirPlus Virtual Cards Procurement!
Virtual credit cards are more suited than conventional credit cards to the many challenges of digital marketing.
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